Search engines are the platforms where insurance companies can show their digital visibility. As per official data, 97% of customers extract information about a company, including insurance, from online searches.
As a matter of fact, visibility for an insurance company in local search results will have a tremendous effect. Therefore, insurance agencies should work around building their professional Google My Business (GMB) profile to attract new clients and grow their business.
The other way around is to buy Google reviews so that customers can read those feedback and collaborate with these agencies.
Now, let’s explore why the GMB profile holds a significant place for insurance companies.
Why Improve Your Insurance Company’s Visibility with Google My Business?
The insurance industry is a competitive industry; therefore, it is important to distinguish your business from the competitors.
Google My Business helps you in this process by showing your insurance agency in local searches and reaching potential clients within your vicinity. Additionally, it builds trust by receiving reviews and providing regular updates.
As a matter of fact, an optimized GMB profile extracts several advantages, such as increased visibility, better credibility, and a higher number of inquiries.
10 Important Points to Improve Insurance Company’s Visibility with GMB
We have focussed on the importance of improving your GMB profile for the insurance company. Now, let’s explore how you can improve the company’s visibility in the eyes of the customers.
-
Complete Your GMB Profile
A professionally built GMB profile is essential for your local SEO plan. You should accurately complete all sections, including business hours, address, phone number, and services.
When you provide this information, customers will know about operation time, which increases the chances of your business showing up in local searches.
Furthermore, you have to check regularly to ensure that your profile is updated with pertinent information so that customers can contact your agency or visit your office.
-
Optimize Your Business Description
Your GMB profile should possess a professional business description, which can impress new clients.
The GMB profile should contain relevant keywords and important insurance terms for optimal search results. In fact, you have to describe what makes your agency unique and how you can solve the customer’s requirements through your services.
When you work on your business description, there are high chances of search engines understanding your company’s products. They will push your company in the search results when customers start finding them over the internet.
-
Add High-Quality Images
It is true that visuals attract more! Therefore, you should include professional photographs of your office, staff, and happy clients (with their permission).
This action can enhance the credibility and relatability of your profile. In fact, people prefer those insurance companies that are genuine and transparent. Furthermore, you should update your pictures to ensure your profile remains current and appealing.
-
Encourage Customer Reviews
Feedback from customers is important in building a new perception of your business among potential clients. Google gives preference to listings with favorable reviews, which can enhance your rankings.
Therefore, you should motivate satisfied customers to write thorough reviews of their experiences with your company. Additionally, you can request reviews by sending follow-up emails or asking for feedback after policy completions.
There is no doubt that positive reviews have the power to enhance your GMB profile.
-
Respond to Reviews Promptly
Addressing both favorable and unfavorable reviews shows that you value customer input. In fact, replying to a negative review with core professionalism has the potential to convert an unhappy customer into a loyal one.
You should respond politely and empathically to each client, whether they have dropped a positive or negative comment about your insurance business. Thank them if they have made a positive comment, and if they have stated their negative experience, address that issue on the spot.
-
Regularly Post Updates
Nobody likes outdated business profiles! Therefore, you can leverage social media to provide major updates to the customers. You can inform about discounts, advertise new insurance plans, and provide advice on coverage.
In fact, when you regularly update your business profile, it signals Google that your business is operating at full capacity.
-
Use GMB Insights to Track Performance
GMB is a goldmine where you can extract valuable information on how users are interacting with your listing. You can fetch relevant information, such as how many individuals visited your profile, how they found your business, and the method of contacting you.
Furthermore, you can use these observations to build future approaches in dealing with new customers. Moreover, GMB Insights helps you enhance your strategy and boost your audience reach.
-
Add Relevant Categories
Categories are important for your insurance business as Google will understand what type of business you do from this attribute, and it will show the results to the new customers.
For example, select “Insurance Agency” as your main category and include related subcategories such as “Health Insurance,” “Car Insurance,” or “Home Insurance.”
When you provide more details to search engines, better results will be shown to people who are searching for insurance products in your categories. Furthermore, as customers type the keyword “insurance” on Google, there is a high chance of your business showing up in the search results.
-
Include a Link to Your Website
GMB profile provides a space where you can provide your website link. Customers can reach you directly when they click your website link and ask their queries about the insurance.
So, you have to ensure that the link is easily visible to the clients and your website is optimized so that you can convert them into long-term customers.
Therefore, you have to keep checking your website link at every point in time to ensure it is working and the people are going to the right page.
-
Ensure Consistent NAP (Name, Address, Phone Number)
You have to ensure that your Name, Address, and Phone Number (NAP) are consistent on all online platforms. These platforms include your GMB profile, website, and local directories.
Correct the conflicting data, as it may confuse new customers and cause them to start leaving your website. Furthermore, they will stop searching about you, which will harm your search engine rankings.
Conclusion: Build Your Insurance Business with a Robust GMB!
Improve your Google My Business profile to increase your insurance agency’s visibility in local search results.
You can attract additional customers, have strong credibility through feedback, and remain competitive in a saturated industry. Therefore, you should consider incorporating GMB into your online marketing plan for better results.
Furthermore, you can join hands with Buyreviewz if you want a prosperous digital business in the insurance sector. So, what are you waiting for? Build your powerful Google My Business profile and win new clients!
